Winner of Global Creative Call Out 2020 ( GCC 2020 )

Peinap’s design concept “Spectrum” allows wearers to mix and match different components in a piece of jewelry, for customization, for mix and match, for maximal versatility. The mix of colors and materials also give the collection a lot of contrast and tension in its shape, surface and textures; the concept is fun, DIY and colourful. With its range of different materials and components, the collection has a great advantage in its merchandising, pricing and experience.

https://www.lanecrawford.com.hk/discover/global-creative-call-out-winners-2020-98600041-20200930/

Global Creative Callout (GCC) 2020

Platinum Guild International (PGI®) China and Lane Crawford hosted a media event for jewellery category, “Global Creative Call Out 2020” (GCC 2020) in Chengdu, China on 8 September 2020. Finalists for the jewellery category were announced during the event. Platinum jewellery designs were collected from emerging designers around the world, a gathering of creative minds who are always true to themselves in exploring the unlimited creative possibilities in jewellery design.

Left to right:  finalist Pei-Nap Mok, Herman Xu, Store Manager of Lane Crawford Chengdu IFS, Calvin Yeap, Director, Consumer Marketing of PGI China, and Evert deGraeve, representative of finalist Christian Stockert